We're a Clothing and Accessory Brand 

We try to conduct our business in the way of the warrior 

1. GI – JUSTICE

Justice, also explained as integrity, is the strongest virtue of all. It is all about doing the right thing and making the right decision because it’s ethically and morally correct. Be honest when you deal with other people and commit to your decisions.

2. REI – POLITENESS

Politeness in the Samurai sense is more than just being kind. It is about caring for and about others. True warriors don’t need to show their strength. They are polite even to their enemies.

3. YU – COURAGE

Courage is only real courage when applied with righteousness. A true warrior is courageous every moment of his live whether he is in danger or not.

4. MEIYO – HONOUR

You have only one judge in life and that is you. Your character shines through in the decisions you make and take and how you carry them out. This virtue is about earning the respect from others and about your reputation.

5. JIN COMPASSION

A Samurai is powerful. This power must be used for good causes. Show kindness and compassion for all regardless. Show love, mercy, affection and sympathy and help others.

6. MAKOTO – HONESTY AND SINCERITY

Speaking and doing are one and the same word for Samurai. A Samurai need not give his promise. When he is intent on doing something he will do it. Follow the laws of the universe and you will become an honest man.

7. CHU – DUTY AND LOYALTY

To be trustful and loyal to those you are responsible for, unconditionally.

And although it is not one of the written Bushido virtues, let’s not forget focus. As one of the old masters said:

“When you think you have won, you have lost.”